Title
Japanise | English

About Myself

Yokoyama

Biography

Satoru YOKOYAMA
Associate Professor in Department of Marketing,
School of Business, AOYAMA GAKUIN UNIVERSITY
Ph.D. in Engineering (Keio University)

Education

  • April, 2005 – March, 2009: Ph.D. Program in School of Science for Open and Environmental Systems, Graduate School of Science and Technology, Keio University
  • April, 2003 – March, 2005: Master’s Program in School of Science for Open and Environmental Systems, Graduate School of Science and Technology, Keio University
  • April, 1999 – March, 2003: Department of Administration Engineering, Faculty of Science and Technology, Keio University

Degrees

  • March, 2009: Ph.D. in Engineering (Keio University)
  • March, 2005: Master of Science in Engineering (Keio University)
  • March, 2003: Bachelor of Science in Engineering (Keio University)

Work Experience

  • April, 2017- present: Associate Professor, Department of Marketing, School of Business, Aoyama Gakuin University
  • April, 2013 – March, 2017: Deputy Associate Professor, Department of Business Administration, Faculty of Economics, Teikyo University
  • April, 2010 – March, 2013: Assistant professor Department of Business Administration, Faculty of Economics, Teikyo University
  • January 16th, 2010 – March, 2010: Program Coordinator, Center of Statistics and Information, Rikkyo (St. Paul’s) University

Research Areas

Multivariate Analysis (esp.Multidimensional Scaling, Cluster analysis), Marketing Science

Published Papers (Selected)

  • Okada, A., and Yokoyama, S. (2015). Asymmetric CLUster analysis based on SKEW-symmetry: ACLUSKEW. In I. Morlini, T. Minerva, and M. Vichi (Eds.). Advances in Statistical Models for Data Analysis (pp. 191-199). Springer-Verlag.
  • Okada, A., and Yokoyama, S. (2015). Multi-Layer Cluster Analysis: Analysis of Brand Switching Among Soft Drinks. Bulletin of data analysis of Japanese Classification Society, 4, 3-15. (in Japanese)
  • Yokoyama, S., and Okada, A. (2013). One-mode three-way analysis based on result of one-mode two-way analysis. In L. Berthold, V. P. Dirk, and U. Alfred (Eds.). Algorithms from and for Nature and Life (pp. 195-203). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-319-00035-0_19
  • Okada, A., and Yokoyama, S. (2013). Cluster analysis based on pre-specified multiple layer structure. In L. Berthold, V. P. Dirk, and U. Alfred (Eds.). Algorithms from and for Nature and Life (pp. 105-113). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-319-00035-0_10
  • Yokoyama, S., Nakayama, A., and Okada, A. (2010). An application of one-mode three-way overlapping cluster analysis. In L. J. Hermann, and C. Weihs (Eds.). Classification as a Tool for Research (pp. 193-200). Heidelberg-Berlin: Springer-Verlag.
  • Yokoyama, S., Nakayama, A., and Okada, A. (2009). One-mode three-way overlapping cluster analysis. Computational Statistics, 24, 165-179. doi:10.1007/s00180-008-0114-z
  • Yokoyama, S., and Okada, A. (2007). Rescaling proximity matrix using entropy analyzed by INDSCAL. In R. Decker, and H. J. Lenz (Eds.). Advances in Data Analysis (pp. 327-334). Heidelberg-Berlin: Springer-Verlag. doi:10.1007/978-3-540-70981-7_37
  • Yokoyama, S., and Okada, A (2006). Rescaling a proximity matrix using entropy in brand-switching data.Kodo Keiryogaku (The Japanese Journal of Behaviormetrics), 33, 159-166. doi:10.2333/jbhmk.33.159 (in Japanese)

Awards

11th Hidano Tadashi and Mizuno Kinji Award (Encouragement Award) from the Behaviormetric Society

Committee Memberships (Selected)

The Behaviormetric Society
  • Board of Director, April, 2017- present
  • Vice Chairperson of 46th Annual Meeting of the Behaviormetric Society
The Japanese Classification Society
  • April, 2015- present: Executive Committee Member
  • April, 2013- March, 2017: Secretariat Member
  • April, 2011 - present: Editorial Board of Bulletin of Data Analysis of Japanese Classification Society
  • Chairperson of 33rd Annual Research Meeting of the Japanese Classification Society

Association Memberships

  • Japanese Classification Society
  • Behaviormetric Society
  • Japanese Society of Computational Statistics
  • Operations Research Society of Japan
  • Japan Institute of Marketing Science

Certificate

  • Advanced Social Researcher (Japanese Association for Social Research)
  • Advanced Teaching Certificate of Mathematics for Lower and Upper Secondary School
  • Systems Administrator Examination (Information-technology Promotion Agency, Japan (IPA))

Links

researchmap
Grant-in-Aid for Scientific Research (KAKENHI) Database
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